COURT STREET THEATER
Project Title
Court Street Theater Branding
Concept
The Court Street Theater is an art deco, 1930’s inspired theater located in Old Town Saginaw. The client wanted a logo that was representative of the era the theater was built in, while still maintaining a modern identity. To achieve this, I decided to design a simplistic icon, keeping with a clean-lined modern feel, while implementing an art deco flare through the geometric shapes utilized. A custom designed wordmark was then designed for the logotype and to maintain an identity true to its time. Corresponding materials such as packaging, balances the art deco past, while incorporating modern experimentation with typography.
Description
Logo creation and color scheme, letterhead system: letterhead - double sided (8.5x11in), business card - front and back (2x3.5in), specialty popcorn packaging (4), popcorn box, specialty ticket
Discipline
Logo/Identity, Publications/Print, Typography, Packaging
Software
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Client
Court Street Theater
Project Title
Court Street Theater Website
Concept
After a logo and business identity was established for the theater, the client requested a website that would house all of the theater information including showtimes, performances, and online ticket purchases. As the theater underwent renovations and newly revised interiors, the client wanted to highlight the new look of the theater. In addition, I sought to capture the energy surrounding the theaters offerings and history. Highly vibrant photos full of neon tones, set this mood. I contrasted the look with a dark background and white text. The historical past is incorporated through the previously established art deco icon, used as a focal point throughout.
Description
website creation for desktop and mobile platforms - 4 pages, flyer promotion (8.5x11in)
Discipline
Web Design, Print
Software
Adobe Illustrator, Adobe Photoshop
Client
Court Street Theater
