COURT STREET THEATER

Project Title

Court Street Theater Branding

 

Concept

The Court Street Theater is an art deco, 1930’s inspired theater located in Old Town Saginaw. The client wanted a logo that was representative of the era the theater was built in, while still maintaining a modern identity. To achieve this, I decided to design a simplistic icon, keeping with a clean-lined modern feel, while implementing an art deco flare through the geometric shapes utilized. A custom designed wordmark was then designed for the logotype and to maintain an identity true to its time. Corresponding materials such as packaging, balances the art deco past, while incorporating modern experimentation with typography.

 

Description

Logo creation and color scheme, letterhead system: letterhead - double sided (8.5x11in), business card - front and back (2x3.5in), specialty popcorn packaging (4), popcorn box, specialty ticket

Discipline

Logo/Identity, Publications/Print, Typography, Packaging

 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

 

Client

Court Street Theater

Project Title

Court Street Theater Website

 

Concept

After a logo and business identity was established for the theater, the client requested a website that would house all of the theater information including showtimes, performances, and online ticket purchases. As the theater went under renovations and newly revised interiors, the client wanted to highlight the new look of the theater. In addition, I sought to capture the energy surrounding the theaters offerings and history. Highly vibrant photos full of neon tones, set this mood. I contrasted the look with a dark background and white text. The historical past is incorporated through the previously established art deco icon, used as a focal point throughout.

 

Description

website creation for desktop and mobile platforms - 4 pages, flyer promotion (8.5x11in)

Discipline

Web Design, Print

 

Software

Adobe Illustrator, Adobe Photoshop

 

Client

Court Street Theater

© 2020 Shayla Krygier