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Project Title

Gray Dog Grooming Branding



Gray Dog Grooming is a mobile grooming dog salon. A client experiences the simplicity and convenience of a “spa day” for their dog, without having to leave their driveway. The main concept behind this brand, was to create a design reflective of the name. Because of this, many gray tones and colors were instilled, with pops of blue throughout, to help add some contrast and a soothing tone. The upscale feel behind the company, was further reiterated with a classy, serif typeface and a cool, color palette. Considering the logo, the letter “D” in the word dog, serves both in the insinuation of reading the word “dog,” and also as a visual icon of a dog that can stand on its own, without an attachment to the logotype. A branding guideline and promotional materials were then developed, following this concept.



Logo creation and color scheme, letterhead system: letterhead - double sided (8.5x11in), envelope front (#10), business cards - double sided (3.5x2in), branding guideline booklet  – 20 pages (11x8.5in), postcards - double sided (4x6in), vehicle wrap design



Logo/Identity, Publications


Adobe Illustrator, Adobe InDesign, Adobe Photoshop


Gold Addy Award Regional District 6 Level 2019

Gold Addy Award Local Level

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