GRAY DOG GROOMING

Project Title

Gray Dog Grooming Branding

 

Concept

Gray Dog Grooming is a mobile grooming dog salon. A client experiences the simplicity and convenience of a “spa day” for their dog, without having to leave their driveway. The main concept behind this brand, was to create a design reflective of the name. Because of this, many gray tones and colors were instilled, with pops of blue throughout, to help add some contrast and a soothing tone. The upscale feel behind the company, was further reiterated with a classy, serif typeface and a cool, color palette. Considering the logo, the letter “D” in the word dog, serves both in the insinuation of reading the word “dog,” and also as a visual icon of a dog that can stand on its own, without an attachment to the logotype. A branding guideline and promotional materials were then developed, following this concept.

 

Description

Logo creation and color scheme, letterhead system: letterhead - double sided (8.5x11in), envelope front (#10), business cards - double sided (3.5x2in), branding guideline booklet  – 20 pages (11x8.5in), postcards - double sided (4x6in), vehicle wrap design

 

Discipline

Logo/Identity, Publications
 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Awards

Gold Addy Award Regional District 6 Level 2019

Gold Addy Award Local Level

Mobile Groomer Interior
Mobile Groomer Interior

Mobile Groomer Back Exterior
Mobile Groomer Back Exterior

Mobile Groomer Top View
Mobile Groomer Top View

Mobile Groomer Interior
Mobile Groomer Interior

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