HEIDEN TECHNOLOGY SOLUTIONS

Project Title

Heiden Technology

Concept

Heiden technology solutions is a business-to-business computer and tech based company that supports a boast of need to businesses within the Saginaw area and beyond. A logotype was designed for their new, website hosting division that was being launched; Heiden Hosting. The client wanted something that followed a similar feel to their main logo, while still retaining a unique identity. I chose the same color scheme and a san-serif font to accommodate this desire. By adding a round font, with clean lines, a sense of separate identity was established. The two “H’s” within the icon, flow seamlessly into one another, creating both visual interest and reinforcing the name of the company “Heiden Hosting.” In addition, for the main division of the company, the client desired social media creation and management. I made sure to create posts reflective of their branded feel with bold catch phrases and intriguing graphics to grab attention.
 

Description

Logo creation, executive summary - 21 pages (8.5x11in), social media posts (472x400 pixels)

Discipline

Logo/Identity, Social Media, Advertising, Publication

Software

Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Client

Heiden Technology Solutions & Heiden Hosting