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THE NORTH POLE GNOME

Project Title

The North Pole Gnome Packaging and Print Collateral

 

Concept

North Pole Letters decided to branch from their traditional line of Santa inspired items and add a new line of products inspired by Santa's gnome helper. Focusing on this new division of branding, I sought to capture a fun, youthful look with graphics that were simple and bold. To start off this new branch, a North pole Gnome logotype was created, to division itself as a new product within the North Pole Letters realm. This logotype applies to packaging and other associated print collateral. Centered around The North Pole Gnome division is a children's book and associated, plush gnome. I was tasked with creating a packaging box for this new product as well as accompanying print materials that fall within a cohesive, brand system. Supporting materials for marketing purposes includes a "thank you" card and business card set for each employee. I also designed a few products that are sold in addition to the North Pole Gnome box. These items include a Santa Kit for children to write letters to Santa, a letter from The North Pole Gnome, and an Nice Certificate from Santa and The North Pole Gnome.

 

Description

The North Pole Gnome Logotype, North Pole Gnome Packaging: Box Interior and Exterior, Letter to Santa Kit, Business Cards (front and back), Thank You Cards, Letter from Gnome, Certificate

 

Discipline

Packaging, Print, Logotype

 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

Client

North Pole Letters

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