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Project Title

C. Riffel & Sons



C. Riffel and Sons was a wholesale beverage distribution company established in 1948. This family based business was founded on a rich history. Because of this, the main goal behind the branding for the client was to create a feel distinct to its vintage founding. A retro color palette, old family photos, and the incorporation of natural elements like wood and brick, helped to achieve this distinctive feel. The logo was designed to reflect a bottle cap, while the incorporation of a script font, helps to reiterate the curved lines of the bottle cap. An entire campaign was derived from this inspired, vintage feel, to create a line of consistency in all aspects of advertising.



Logo creation and color scheme, letterhead system: letterhead (8.5x11in), business card - front and back (2x3.5in), web design proposal (5 pages) , poster series (various sizes), metal signs (14x14in), beer labels (3x4in), postcard series (5) - front and back (4x6in), coasters - set of 4 (4x4in), branded mason jar cups, social media campaign – ad series (4x4in), Facebook and Instagram page setup, small-scale billboard, flyer pair (8.5x11in), event banners (2), tri-fold brochure (8.5x11), semi-truck wrap.


Logo/Identity, Publications/Print, Web, Typography, Packaging, Signs/Wayfinding, Posters, Advertising



Adobe Illustrator, Adobe InDesign, Adobe Photoshop

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