THE DOODLING DOODLES

Project Title

The Doodling Doodles: Storybook Illustration & Advertising Campaign

 

Concept

The Doodling Doodles is a children’s story incorporating two of my favorite things in life: creativity and dogs. I was inspired by my own dogs and their constant, “human-like” qualities. While the “creativity” aspect was decided upon because it gave a solid, visual foundation and component that could unite my book together and its corresponding branding. The illustrations of my book  corresponds with it’s content. Very loose, sketch like drawings accented the illustrations with water-color based effects to allude to a very hand-drawn, artistic look. The branding corresponds with the look of the book, incorporating multiple, pastel colors and subtle backgrounds, to let the illustrations stand on their own. The project encompassed two parts: 1) The Book Creation and 2) An Advertising Campaign. The Book Creation included hand sketches, computer renderings, story writing, font creation, book layout, book publication. The Advertising for the book included creating a wide range of promotional materials, united in a consistent feel to promote the book and create a “world” for it.
 

Description

Hand & Computer Illustration, Logotype creation and brand/color scheme, Large Landscape Hard Cover Book (13x11in) - 100# paper, Development of 2 custom font families, Trading cards (2x4in), Wayfinding/banners, Flyers, Poster, T-shirts, Bookmarks, Packaging/book box, Social media advertisements, Creation of social media channels, In-Store point of purchase

 

Discipline

Illustration, Font Development, Storybook Publication, Branding Identity & Advertising Campaign

 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Fontlab Studio

Awards

Gold Addy Award 2020

"Best of Show" Addy Award 2020

© 2020 Shayla Krygier