Project Title

Kaža Cleanse Packaging and 10-Day Guide

 

Concept

Kaža Cleanse is a weight loss and supplement kit with the intent to help users loose weight fast. In addition to it's special formulated supplements, it includes a healthy eating 10-Day Guide to help users stay on track to achieving a healthy lifestyle. The focus in the design of this packaging and booklet, was to create a cohesive unit that reflected the bright and vibrant nature of the existing logo. In order to emulate the vibrancy, bright colors were chosen against a dark background to highlight areas of importance and draw the viewers eye to desired information. Elements from the logo, were incorporated into the design, to tie a brand identity throughout. The circular rings from the logo, for example, helps to unite graphical visuals and text into one, visual unit. A clean and modern style was incorporated throughout the design through the use of negative space and san-serif fonts. When it was time to design the 10-Day Guide, a strong emphasis was placed on creating a unique look to each page, while still maintaining brand identity. This ensures a dynamic layout, keeping the readers engaged throughout the piece.

 

Description

Kaža Cleanse Packaging: Box and Supplement Labels, 10-Day Guide Booklet - 32 pages (8.5x11in)

 

Discipline

Packaging, Publication

 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop

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Client

Kaža Cleanse LLC

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Awards

Two Silver Addy Awards 2020