THE NORTH POLE GNOME
BRANDING & MARKETING

Project Title

The North Pole Gnome Branding Design and Marketing Pieces

 

Concept

North Pole Letters decided to branch from their traditional line of Santa inspired items and add a new line of products inspired by Santa's gnome helper. Focusing on this new division of branding, I sought to capture a fun, youthful look with graphics that were simple and bold. To start off this new branch, a North pole Gnome logotype was created, to division itself as a new product within the North Pole Letters realm. This logotype applies to packaging and other associated print collateral. Centered around The North Pole Gnome division is a children's book and associated, plush gnome. I was tasked with creating a packaging box for this new product as well as accompanying print materials that fall within a cohesive, brand system. Supporting materials for marketing purposes includes a "thank you" card and business card set for each employee. I also designed a few products that are sold in addition to the North Pole Gnome box. These items include a Santa Kit for children to write letters to Santa, a letter from The North Pole Gnome, and a Nice Certificate from Santa and The North Pole Gnome.

 

Description

The North Pole Gnome Logotype and Supporting Background Graphics to establish brand, Trade Exhibit Design: backdrops and table skirt, North Pole Gnome Packaging: Box Interior and Exterior, Social Media Graphics & Story, Letter to Santa Kit, Business Cards (front and back), Thank You Cards, Letter from Gnome, Certificate

 

Discipline

Packaging, Motion Graphics - Social Media Posts & Stories, YoutTube Banner, Print Promotional, Logotype, Branding Graphics, Trade booth design

 

Software

Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe After Effects

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Client

North Pole Letters